What's the Next Level in Business?

I hear lots of business and consultants talking about taking business to the "next level".

But what is that?

Increased revenue?

Greater profits?

Brand establishment ?

New geographies?

Technology transformation?

Creating partnership?

My view is it being all of the above. And that's what a lot of businesses miss. 

They invest huge sums to address a single area without looking at all the interdependent areas.

Or let's take even further. Those integrated growth areas! 

Building brand and improved technologies enables revenues and increased margins.

It also allows movement into new physical and product areas. Working with partners to extend portfolio and sales channels at the same time.

This really is the next level. And it needs clear plans, resources and defined outcomes with success criteria.

Along the any there's data analytics to monitor progress and keep focus on the goal.

Not stopping after one or two unless there's a clear and unambiguous reason to do so. If the plan is built on completeness then go for it!