Sell to Consumer or Corporate?

Are you waiting for others to make the first move. Sitting behind,  watching , learning and happy to be following as they take market share?

Or are you the one with the innovative ideas. Realising that business will change in every sense?

How it engages with customers,  suppliers a d markets.

That measures of business health move beyond financial to sustainability,  technology and circular economics?

I've spoken with some small business recently who, despite the owners being up and possessive of the latest personal technologies,  don't attribute the same focus to their business.

I find that strange. Not least because that technology,social media and apps is the gateway to the biggest market around.

The ever present and always connected consumer device.

But of course that same access is open to everyone else, so is this really the differentiator to build business?

Actually I don't think it's always being that direct consumer supplier. Why have the additional cost of all the marketing,  infrastructure and technology investment?

So how do you get there?

The answer is partnering. Sure there's more effort in bureaucracy and contracts if selling through distributors or providing new portfolio to global business.

But if you can give them something they need to diversify,  complement their own offering or even looking at new geography and demographic, you could be in.

That means fully understanding your offering, the benefits it could bring to bigger business and why their customers would buy it.

You'll need your market research around the end target customers. You'll also need to understand your potential corporate clients, their culture , markets and competition.

Bringing that back to your own enterprise to align synergies.

Commercially of course there's more to consider. The corporate procurement guys will want to ensure any business is scalable,  sustainable and viable!

Don't be put off by this because public and private sector,  as part of their community contribution,  are looking to bring more SMEs and startup into their supply chain.

It's just as good for them to have an immediate source of new revenues without large scale investment, doing themselves!

Right away you have mutual benefit!

All you need to do now is know your commercials, buy in costs, sales price and the growth permutations around this. All underpinned with a good contract.

So start the research and while maybe it'll take a bit more, success in these relationships can potentially bring more immediate and bigger growth?