Ignore customers at your peril or embrace as your profit
Customer focus is not constrained to a retail or shopping environment. It is the single greatest determining factor to the success of any and all business.
Brand is not doubt powerful as is balance sheet and reach but without a tactical and strategic approach to sustaining customer satisfaction, none of those factors matter. Why ? Because without effective customer service all of the above will be negatively impacted.
Sure the brand may carry you through for some time as will the quality of the product but should that customer have a bad experience with any service calls, the way they are dealt with could be a huge influencer on how they view your business.
Customer experience is what builds and maintains that perception. As such it is important to have that all important front end, the shop window on your world and how you display that whatever the customer's needs you have someone there to attend to them.
There is a direct correlation between cost, revenue growth and customer satisfaction all of which points to business success. It is the ethos which builds brand and reputation in the best possible light.
The extension of your brand marketing through people waxing lyrical about the great experiences of buying your product and the whole service around it- at no cost to you only thick margin revenue!
Ignore customers at your peril and embrace them at your profit!
Brand is not doubt powerful as is balance sheet and reach but without a tactical and strategic approach to sustaining customer satisfaction, none of those factors matter. Why ? Because without effective customer service all of the above will be negatively impacted.
Sure the brand may carry you through for some time as will the quality of the product but should that customer have a bad experience with any service calls, the way they are dealt with could be a huge influencer on how they view your business.
Customer experience is what builds and maintains that perception. As such it is important to have that all important front end, the shop window on your world and how you display that whatever the customer's needs you have someone there to attend to them.
There is a direct correlation between cost, revenue growth and customer satisfaction all of which points to business success. It is the ethos which builds brand and reputation in the best possible light.
The extension of your brand marketing through people waxing lyrical about the great experiences of buying your product and the whole service around it- at no cost to you only thick margin revenue!
Ignore customers at your peril and embrace them at your profit!
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