Don't Limit Digital Client Engagement

I've often been surprised of the value leakage business suffers with customers. What I mean by that is all those little things which enhances the relationships and therefore sales opportunity.

And the answer to maximising this is better use of technology. And probably infrastructure and options which may already exist within or be simple additions to your IT estate.

In running large outsourced contracts, I always used technology as the value differentiator.

Making the ordering process so simple they were encouraged not to go elsewhere. Why would they when an easy to use portal was at the touch of a button.

Then,  not only standard reporting but producing insightful analysis to aid their business. Metrics and trends which would not be so readily available,  if at all , without technology.

But the real asset of technology is how you can integrate with your customers. To really become an intrinsic piece of their business so they rarely look to the competition.

And of course through harnessing and aggregating your customers on that common platform,  your data wealth increases. Market intelligence is there as are sales trends.

Before you know it you're creating a new landscape of intelligence that it could conceivably be a selling point when attracting new customers.

As you build that intelligence your ability to keep ahead of the competition improves. Using data to identify opportunity hot spots, growth areas and similarly identify downturns.

Your tendering costs can reduce as will admin costs but the value of data to sales teams increases. Giving them the ability to focus on opportunities and reduce the sales cycle time and activities.

Who'd have thought what a wider slant on technology could bring to the longevity and growth of a business?