Be Heard not Heard

One of the main behaviours in any meeting be that with clients,  stakeholders or peer group is to know when to speak and what to say. That old adage of less being more.

Often people think that if they speak the loudest or say the most that this will somehow impress. It's not however what happens in business . Professional people,  especially senior executives don't want to hear words -they want valuable and meaningful contribution.

Those who prepare well for meetings will assess agendas and know what parts of the meeting where, they can add value and therefore make the pitch which makes them look and sound good.

Quite simply structure your script,know the key points, pre-empt the likely questions and go for the goal.