Technology the Enabler
The past week has shown how the use of technology can actually work against business through increased costs, business risk, brand damage, customer dissatisfaction and more ! I am of course referring to the software Volkswagen used to control their emissions. A piece of technology which told the car to cut emissions while in a laboratory environment. Clever perhaps in pure technology terms- in every other sense stupid and unacceptable behaviour !
This needs to be a lesson to us all. Technology should be used to make busines more agile - to reduce overheads of internal process at the same time increasing speed of channel to market and increasing brand penetration- the complete opposite of the situation above.
It should not be used in any way to make a product appear as something it is not, to some customers that could make the overall business it's something that it's not !
VW will take years and several billions to recover. A similar situation in a business without the same deep pockets could close that business down.
Technology brings a business closer to its customers through interactive portals, pace of transaction and of course delivery fulfilment. It is a lifestyle changer which allows people to browse and shop from their home, while travelling and even when on holiday. Transparency and effectiveness will give greater encouragement to people to trust and use technology.
From a business perspective the more the technology interaction increases, the faster your costs go down and the more agile and competitive you become as a business.
We should all embrace technology but only for the right reasons !
This needs to be a lesson to us all. Technology should be used to make busines more agile - to reduce overheads of internal process at the same time increasing speed of channel to market and increasing brand penetration- the complete opposite of the situation above.
It should not be used in any way to make a product appear as something it is not, to some customers that could make the overall business it's something that it's not !
VW will take years and several billions to recover. A similar situation in a business without the same deep pockets could close that business down.
Technology brings a business closer to its customers through interactive portals, pace of transaction and of course delivery fulfilment. It is a lifestyle changer which allows people to browse and shop from their home, while travelling and even when on holiday. Transparency and effectiveness will give greater encouragement to people to trust and use technology.
From a business perspective the more the technology interaction increases, the faster your costs go down and the more agile and competitive you become as a business.
We should all embrace technology but only for the right reasons !
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