Make Your Commercials Reflect Brand Values

No matter what function in your business, they should when interacting with customers , suppliers and investors reflect brand values.

This is especially important in commercial aspects if trading on the sell and buy sides. Models which show professionalism, viability and are flexible and fair.

These are the approaches which build confidence and trust. To take it that step further, a contract which again is built on the business values, reinforces the ethos and your operating model.

And that's important. Whether they like it or not, those you trade with will certainly understand your approaches to trade. Quite simply put, even with that knowledge, choosing to contract shows they're at least comfortable with the terms.

And that is a good start in the formulation of a strong and multi year contract relationship.