Corporate Coffee

It may have once been the case that getting business done consisted of lots of discussions, paperwork and repetitive action.

There's still a need for paperwork and that repetitive stuff can be left to our artificially intelligent friends.

That does not however mean that the importance of these has diminished. Corporate contracts and wealth of data are crucial so don't lose sight of them.

But back to the business of getting things done!

Nowadays because we are so integrated and there is relative transparency of busubess and products, the negotiation if any deal is a lot leaner.

There's a lot less education required when talking about your business and what it sells. In fact it is very rare for any client to engage without advance intelligence.

And that's where the beauty of the coffee comes in. The simple act of social human interaction to discuss and refine those finer points of the deal.

After all the product is understood, the business understood so all that remains is for the client to see the face of it. 

Over a coffee shop table, the personality , gravitas, intelligence and integrity of the business they are about to buy from.

Make sure all are wrapped into one and make it so strong the only discussion needed is about the coffee!