Hit the Market and Own it!!

What can I tell you? There's absolutely no point in worrying about the success of your new business venture- you simply have to get on with it.

As soon as you've started you are committed. Those ideas that swirled around your head, the plans and the investment are real and they need momentum!!

No one will have patience for a hesitant business. Not the investors nor customers. Both want to see a confidence  that encourages them to invest in your business. What better way to encourage clients than to show your passion for what you do and sell!

So let's look at those things to do in the earliest days of your new venture...

Market through every possible channel and regularly. Social media is great as a low cost channel for a new business.

Get along to every event you can and advertise your entry to the market with a clear message on what you're about!

Competition will be watching and that's exactly what you want. It shows you have made an impact and if they're interested then so too could their customers! No matter how established the competition is, take the game to them and show what you're about. Make them compete with you not the other way around.

Strategy is paramount. Sure you need to focus on the here and now but what are you focused on if you have no plan or objectives? Planning makes you ready and if you're really motivated you will soon be reviewing that plan such is your success!

Cost control is important at all times but especially at the startup stage. Understand early where your costs are being focused and refine to ensure every penny spent has a return.

Customers are what you depend on. Have that clear engagement plan and really go out your way to delight. Whether a click to your website or a visit to your shop, make every one an event people will remember and what to repeat. More so they will tell their friends.

And so the reality grows !!